

Diane Vara & Runway 7 Fashion
How They Became One of the Highlights of NYFW
BBM: The Runway 7 Fashion Show is a stunning event each year. From your perspective as Director of Public Relations and Communications, how do you feel the fashion industry is evolving, especially in terms of communication and branding?
Diane Vara: As Director of PR and Communications, I’ve witnessed firsthand the dynamic evolution of the fashion industry, particularly in the realm of communication and branding. Today, the fashion industry’s narrative is increasingly driven by digital innovation, social media influence, and the ever-growing importance of authentic storytelling. Brands are now leveraging social media platforms to connect with a global audience instantaneously, engaging consumers through immersive content such as behind the scenes looks, live streams, and interactive campaigns. Influencers and brand ambassadors play a crucial role in this ecosystem, as their authentic voices and personal styles resonate powerfully with diverse audiences. Technology integration such as AI, AR, and VR is revolutionizing consumer experiences. Virtual try-ons, AI-driven personalized recommendations, and immersive experiences are not only enhancing customer engagement but also redefining shopping itself. Sustainability and ethical practices have also moved to the forefront of brand narratives. Consumers, particularly millennials and Gen Z, are increasingly conscientious about the environmental and social impacts of their purchases, and brands are responding to their demands. In essence, brands that thrive are those that not only embrace technological advancements but also align their communication strategies with the values and expectations of their audience. The future of fashion is exciting, inclusive, and increasingly digital, paving the way for innovative and impactful brand experiences. At Runway 7, we aim to provide all of this and more.
BBM: As a partner at Runway 7 Fashion, what is the most significant challenge you face when trying to craft a brand message that resonates with both emerging designers and established fashion houses?
Diane Vara: The most significant challenge is balancing innovation with tradition – creating a brand message that highlights fresh, edgy designs from emerging talents while maintaining the elegance and prestige valued by established fashion houses.
BBM: Your role at Runway 7 Fashion is both pivotal and influential. Could you share the journey that led you to this position?
Diane Vara: I met our CEO Anthony Rosa over a decade ago. Initially I worked with him as a client for his apparel manufacturing. I run a Marketing company in LA and my clients/brands needed top quality merch. Anthony made it such an amazing process and taught me about the business as we went along. He was also starting a young girls athleisurewear brand CHICK, and I helped get it off the ground. We’ve been so blessed to have worked with so many young girls with so much talent and influence. From actors at Disney channel, to top ballerinas, I formed such a special bond with a lot of these young girls. As a young mother myself, I had this big sister/motherly connection to them. We decided to take this brand to other NYFW platforms, until one day we had the idea of creating our own platform with a goal in mind to tie in social responsibility and through every event help find a cure for Multiple Sclerosis. Today, I’m proud to announce that we have created the first vertically integrated platform, providing top innovation, diversity and inclusivity. However, none of this would be possible without the amazing team behind Runway 7. Our operations team in Peru and our New York team have become second family. We are truly blessed. - Read the entire interview by purchasing the print or digital version.




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